If you've visited us online recently, you'll have noticed something different. After months of work, we've given the Blanc 27 website a complete redesign — and we wanted to share why.

A consistent experience, from screen to studio

We never wanted to be just another flower delivery website. Blanc 27 has always been about more than transactions — it's about the feeling you get when you receive a bouquet that was clearly made with care. We wanted our website to reflect that same feeling, so that the moment you land on our new site is just as considered as the moment you walk into our Glebe studio, and just as considered as the bouquet that arrives at your door. Design, product, and service — all telling the same story.

That's why so much of this redesign has been about the details: typography, spacing, imagery, the small things that make a site feel calm and considered rather than cluttered.

A more beautiful, more useful website

Beyond the visual refresh, we've upgraded how the site actually works for you.

We noticed that many of you don't just shop by occasion — you shop by colour. So we've added the ability to browse our arrangements by colour palette, whether you're after something soft and blush-toned or bold and vibrant.

We've also completely rebuilt our Wedding page, with a fresh new look and a full gallery of real Sydney bridal bouquets we've created for past weddings — so you can get a proper feel for our style before reaching out. Alongside it, our Event page has had the same treatment, showcasing our work for corporate event flowers and celebrations across the city. Both pages now have a redesigned inquiry form that's quicker and easier to fill out, so planning your flowers is one less thing to worry about.

New designs, fresh photography

We've also used this as an opportunity to refresh our range. A number of our arrangements have been redesigned from the ground up, and every product photo across the site has been reshot — so what you see is a true reflection of what arrives at your door.

We're also working on expanding our search function by flower type. We've noticed a lot of you searching specifically for roses, tulips, and peonies, so we're building an easier way to browse by your favourite bloom — stay tuned.

A smoother way to track your order

Behind the scenes, our new backend gives us much better visibility into every order — which means we can give you clearer, more detailed updates on where your flowers are, from the moment you order to the moment they're delivered.

We're really proud of this new chapter for Blanc 27, and we hope it makes finding and ordering your flowers just that little bit easier. If you're ever in the neighbourhood, our door in Glebe is always open — come say hi.